Australia’s DIY Web Marketing Guide

Stepping into the world of business websites, online stores, social media, and the wider digital landscape can feel overwhelming for many Australian small business owners. That’s exactly why this comprehensive guide exists; to simplify the complex, cut through the jargon, and give you clear, practical advice you can actually use.

Whether you’re just starting out or you’ve had a website for years and now want to improve your SEO, sharpen your digital marketing, or simply understand what all those acronyms mean, you’ll find straightforward, reliable information here.

We’ve organised everything into ten easy-to-follow sections, each filled with articles that we continually update and refine. Think of this space as your always‑current, always‑growing online handbook for building and improving your digital presence. As the industry evolves, so do our guides — so you can feel confident you’re learning what works today, not what worked five years ago.

Dive in, explore the topics that matter to you, and use these resources to build a stronger, smarter online presence for your business.

  1. Planning your website
  2. Building your website
  3. Website design
  4. Creating content
  5. Social media
  6. Search Engine Optimisation (SEO)
  7. Online advertising
  8. Email marketing
  9. Digital marketing
  10. E-Commerce

You can read the topics that you are most interested in, or just read from start to finish like a typical book.

We are regularly adding new articles, and revising existing ones, so bookmark this site and return to it frequently, as we help you navigate the digital marketing world.

Planning your website

There’s an old wise saying ‘Those who fail to plan, plan to fail’, and nothing could be more true, when it comes to creating your website. If you don’t plan everything well, and consider all your options, you may end up with a dud. An often expensive dud.

Website planning guides

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Building your website

Once you’ve finished with the planning, it is time to roll up the sleeves and build that website. Or, in the case of paying a third party, partnering with them to produce the right results.

Website Building Articles

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Website design

There is so much more to web design than choosing a colour scheme and uploading your logo. This section is where we get into the details of it.

Website planning guides

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Creating content

Now that the website construction is underway, you need to populate the website with content. This tends to be both visual content, such as design images and stock photography, as well as text content, such as content pages and blog posts.

Website Content Guides

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Social media

You can’t have a digital presence without being expected to also be on social media. Sure, you don’t need to have an engaging presence on every single social media network, but you do need some presence on some of the major ones.

Social Media Articles

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Search Engine Optimisation (SEO)

Think of your website as a shopfront. When it is first built, it’s a little dark and dusty, and tucked away in the backstreets. Using SEO, you can get it higher in search results, which mean that it ends up on the main street in town, and with large neon signage as well!

SEO Guides

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Online Advertising

This is where we discuss banner advertising, remarketing campaigns, pay per click and other paid advertising online.

Online advertising guides

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Email marketing

Having a great website and and engaging social media presence can be coupled with email marketing as a way to reach out (with permission!) to prospects or existing customers. Email is a very solid channel for getting your message out and fast.

Email Marketing Articles

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Digital marketing

Digital marketing is an umbrella term that covers many areas, such as content marketing, social media and more. This is where we put the articles that often require a little more knowledge or effort.

Digital Marketing Articles

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Building your E-commerce

This is where we discuss online stores. E-commerce can be many things, such as a product or parts catalogue, through to a full blown online retail store.

E-commerce guides

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Further information

We add to this guide regularly, so please continue to check back.