Discover expert articles on digital advertising, Google Ads, Facebook campaigns, and online promotion strategies. This blog category explores ad targeting, budget optimisation, conversion tracking, and ROI improvement for small businesses. Learn how to maximise visibility, attract leads, and grow your brand through effective online advertising techniques tailored for Australian markets.
When it comes to digital advertising, programmatic advertising is quickly becoming the new standard. In less than a year, programmatic advertising has grown from a niche segment to the primary form of digital advertising. With advertisers clamouring for more cost-effective ways to reach target audiences, programmatic advertising has become ideal for reaching those consumers with…
As a regular user of the internet, you must have felt sometimes that you are being followed by specific advertisements. Suppose you are looking for running shoes and you open your browser, check out the websites of some best companies and then leave them without making a final choice. After that, you start browsing the…
When you’re just getting started with Bing Ads, you might feel like you’re playing catch-up. After all, there are so many ads features, options, and tracking codes. Where do you even start? If you’re a small business owner, you’re probably already familiar with the challenges small businesses face when advertising online. Finding the time to…
With the amount of users on Pinterest, it’s a great platform to advertise on. As of late 2021, the site has over 447 million monthly visitors and more than 90% of those visitors are women. The site is well-known for its visual nature, which makes it great for advertising products that can be shown in…
There is constant change and improvement with digital marketing all around the world, with new ways of advertising being launched every month. One of the most successful techniques used on a wide scale by clever marketers nowadays is native advertising. So what is it, and how can you get started with your own native ad…
Google Ads is one of the most effective ways to get your business in front of people who are actively searching for what you offer. When it’s set up properly, it can deliver a steady stream of qualified leads, phone calls, and website enquiries. When it’s not, it can burn through your budget with very…
In this article, we’ll dive into the world of pay per click advertising, also known as PPC, and discover why more brands are adopting PPC than ever before. We’ll start by explaining what it is, then show you some great methods to ensure you do it well. Finally we will outline a few of the…
It seems that tracking someone in real life is an offensive activity but something very similar happens to almost all the users on the internet. Users are always tracked to some extent based on the website they are using. Remarketing is a technique used in digital marketing which helps businesses advertise their products or services…